Developing a Job Search Strategy

​There are many parts of creating a job search strategy. In the long run, it's about what works for you. However, because of these many aspects, it can be easy to lose direction. Here is a detailed look at the things you'll need to think about before you start.

Note: This article is fairly detailed. If you're looking for quick run-down, check out our article on why your job search strategy is important.

Starting Your Search

When starting your job search, look at job postings to see what is in-demand right now. Look at the websites of compainies that you're interested in, as well as job boards like Monster or the Illinois workNet JobFinder.  The JobFinder collects Illinois job postings from both job boards and employer websites, making it a great resource.

Run general searches when you get started. This means searching for all jobs that fit a certain category. For example, you could search Indeed with the keyword "entry level." This gives an idea of what kinds of entry level jobs are open in your area. Review the job openings and take notes on:

• Companies that are hiring.
• Job titles, required skills and credentials.
• Keywords that can be used for future searches.

Controlling Your Search Results

Next, use your notes from your general search to narrow your results for specific industries, job titles, and companies.

Think about what industry or area you'd like to work in. There are actually many job search sites out there that are limited to a certain area. These are sometimes called niche job boards. These sites should also be an option because you may find jobs there you wouldn't have found on other sites. For example, there's Idealist for non-profit jobs and Dice.com for tech jobs.

Identify the job title keywords commonly used in an industry. For instance, in the tech industry, there is a difference between a "software developer" and a "software engineer." Also, some jobs have many different key phrases associated with it. For example, a search for "merchandiser" may return "retailer" or "product handler" jobs. Once you know which jobs you want to find, research the keywords relating to it. This makes it easier to find the job you want. It will also help you get an idea of what a job is about just by looking at the title.

When you're deciding what jobs to apply for, location is important! Don't just pay attention to the city. Try to locate the building you'll be working at on a map. Afterward, decide if you are willing and able to make the commute to this location every day. With that said, Google Maps is a useful tool for figuring these things out. It lets you:

• Search for locations.
• Get directions.
• Figure out travel time.
• Estimate traffic.

Additionally, if a job you're interested in is in another city, don't write it off! "Casting a wide net" is never a bad thing when it comes to your job search. However, if you decide to apply, you may want to think about whether you can move to that city. You may have heard of people with one or even two hour commutes. However, this isn't healthy in the long run. According to a study done by the University of Montreal in 2015, commutes over 20 minutes are more likely to make you stressed. ¹

Take advantage of sites that allow you to set up "alerts" for certain job types and keywords. If you do this, you will get an email every time a new job in that category is posted.

Networking

It's often said that it's more about who you know when you're looking for a job. Because of this it's important to look beyond the standard search for job postings. In fact, many employees get hired through a "hidden job market" – that is, jobs that aren't ever posted. That's why networking should be something you consider. It helps you build professional relationships and create connections in the industry you want to enter.

Start by signing up for LinkedIn. It's is a social networking site that lets you connect with other professionals, create a resume-like profile, and get updates on companies you're interested in.

Then, start looking for events where you can meet other job seekers and professionals. For example, these can include:

• Job fairs.
• Industry & trade events.
• Meetups.
• Hackathons (if you're a computer programmer).

If you're unsure where to start looking for these events, try Meetup.com, Eventbrite, or even Facebook. If you'd like to learn more about networking, check out our Network & Connect articles.

Steps to Take

Now that we have discussed the various elements of the job search, it's time to create a proper structure for your search! Here are some steps to take while developing it:

1. Start by deciding which one or two search tools work best for you (after using several).
2. Run two searches and check for company websites twice a week. You may also contact friends and coworkers. You can do this to discuss the search, share resumes, and review job-hunting tips.
3. Start your profile on LinkedIn. You can also use other social media in your job search. These include Twitter and Facebook.
   
4. Consider using many different search methods, including:
• Job boards.
  
• Company sites.
• Newspapers.
• Social media.
5. Look for networking events, meetups, and other useful outings in your area.
6. Consider using Google News alerts, RSS feeds, and job email alerts.